Sunday, December 16, 2007

GE Promotes In-Office Imaging



This little ad on GE's website really says it all. Let me quote:

Expand your practice with in-office CT


More continuity. More convenience. More ways for your practice to succeed.

There are compelling reasons to add CT imaging to your practice.

First and foremost? Enhanced patient care. The ability to identify a potential problem and then confirm or rule it out with a CT exam conducted in your own office – perhaps on the same day – improves the convenience, timeliness and continuity of care your patients receive.

In-office CT also provides a highly credible and effective means of differentiating your practice from others in your market. It places you on the leading edge of patient care and may engender positive word-of-mouth that has the potential to increase your revenue opportunities significantly.

GE’s comprehensive resources can help you get started

As you consider the decision to bring a CT scanner into your practice, the question is: how do you optimize its implementation and avoid any missteps along the way?

GE Healthcare can help. We understand medical practices and have years of experience in helping independent healthcare providers make smart equipment investments.

Moreover, GE offers the industry’s most comprehensive portfolio of resources to address your needs. We have the people and the programs in place to guide you through the critical issues surrounding CT acquisition, including:

  • Evaluating feasibility based on in-depth market assessment
  • Conducting cash flow analyses for a clear ROI picture
    Selecting the right scanner for your patient volume and procedure mix
  • Creating customized floor plans for your installation
  • Setting realistic design and construction timelines
  • Assisting with short- and long-term staffing solutions
  • Offering a range of financing instruments
  • Providing training, maintenance and service support


With GE by your side, you can concentrate on your practice, secure in the knowledge that an experienced team of professionals is guiding your CT implementation.

Wow. Doesn't that just make you feel all warm and fuzzy inside? GE is at the side of the self-referrers, guiding them down the path of, well, you know.
I have the feeling that it was the equipment companies that started this lovely trend in the first place, way back when. I don't think most docs would have thought of putting CT's, MRI's, or PET scanners in their offices without a little help from the folks that sell them. Why not have a complete GE small appliance selection for the "patient's convenience"? Perhaps a GE-designed car-wash in the back? They ARE doing this for the patients aren't they? Well, I do have to give GE credit for being honest...about "the potential to increase your revenue opportunities significantly."
Remind me to buy Philips light bulbs next time I go to Safeway.

The Excuses for Self-Referral

Those who practice imaging self-referral always have an excuse for their actions. Here are some of the most common, along with some possible rebuttals.

1. Having imaging in the office is sooooooo convenient for my patients. Just ask them and they will tell you how much they appreciate it. They don't mind that I own the equipment.


The vast majority of self-referring clinicians schedule imaging at different time than the patient's clinical appointment. Thus, the patient has to make two trips anyway. How is that more convenient? Those places that do schedule the imaging on top of a clinical appointment run in a "just in time" fashion that puts undue stress on whoever is reading the study to get the interpretation out fast, which can lead to mistakes. Does this "convenience" outweigh the danger? And what if your patient has to go to the hospital? The potentially life-saving comparison images might be locked up in your office PACS, unavailable to those trying to take care of your patient for you.


2. Clinicians have lost income over the years and deserve to get it back any way they can.


If I lose money in the stock market, am I allowed to rob a bank? How did this entitlement mentality arise?


3. Advanced imaging helps me make decisions, and so it should be considered an ancillary service just like a chest x-ray.


But why does that warrent having a $2 Million scanner in your office?


4. Yes, my December volume is really high. The patients ask me to get their scans done before the end of the year since they have already met their deductables. I'm just helping them out.
And it's so much easier to collect from the insurance companies instead of the patients themselves, isn't it?


5. How dare you accuse me of ordering extra scans! Each scan I order is justified!


Perhaps, but then why do self-referring clinicians order from 2 to 8 times as many scans as those who don't self-refer? Are the latter group of doctors not taking proper care of their patients?


6. How can you call my equipment inferior? The radiologists that read my studies don't complain!


Maybe they should complain. Sounds like they are too timid to offend their revenue source.

7. What do you mean I might be causing cancers by ordering extra scans! The radiologists didn't warn me about that! Everyone says CT is safe!


Again, maybe they should be raising some warnings. All it's going to take is one good lawyer seeing a goldmine in this issue, and a lot of heads will roll.


9. I'm not hurting anyone. I only scan people with insurance.


And you send those without insurance to the hospital, having skimmed the cream for yourself.

9. If I'm doing such a bad thing, why are there lots of radiologists and equipment companies standing in line to help me do it?


Because there are always people out there willing to exploit a loophole in the law if they see a dollar at the end of it.


10. But the law allows me to do it!


You mean the loopholes in Stark I and II. Stark never intended for you to have anything beyond an x-ray and an ultrasound machine in your office.
11. So what are you going to do about it?


That's the big question, isn't it?

Monday, December 10, 2007

Two States Fight Imaging Self-Referral

Some states appear to understand the problem of self-referral, and are willing to do something about it. Let's hear it for Maryland and West Virginia, who seem to be at the forefront of the battle.

As reported in amednews.com, a Maryland court has upheld a rule banning non-radiologists from self-referring for in-office imaging.

The court battle ensued when a group of 14 medical practices challenged the board last December. The plaintiffs -- comprising orthopedic surgeons, urologists and emergency physicians -- are part of the Maryland Patient Care and Access Coalition, which was formed to advocate for the issues at stake in the case. The doctors say state authorities misread the law and several exemptions within it that allow in-office referrals for ancillary services, including imaging tests.

The court noted, however, that the statute's definition of ancillary services "specifically excludes MRI and CT scans for all doctors except radiologists" -- a delineation that "forecloses the two other exceptions."

But don't think the self-referrers will take this lying down:

Baltimore orthopedic surgeon Andrew N. Pollack, MD, said quality of care and patient convenience are improved when physicians have immediate access to the diagnostic testing.

"[Physicians] can get the information they need in evaluating the patient, whereas radiologists as third parties do not have the same background on the patient's condition," said Dr. Pollack, past president of the Maryland Orthopaedic Assn. and member of the American Academy of Orthopaedic Surgeons, which filed a friend-of-the-court brief in the case.

I thought radiologists were physicians. Here is what they have to say:

"Despite the intentions [of Maryland's self-referral law] to disarm this inherent conflict of interest, overutilization still exists, causing the cost of health to rise dramatically and exposing patients to unnecessary medical procedures," states the Maryland Radiological Society in a friend-of-the-court brief. The American College of Radiology supported the state chapter. Both groups declined to comment.

The radiologists also argue that they are better trained to interpret imaging than non-radiologists. The medical board in its opinion cited examples showing patients rarely benefit from getting tests on the same day of an appointment or at the same location as the referring physician.

The Charleston, West Virginia, Gazette, from December 9, has a somewhat similar story:

West Virginia doctors won’t be putting expensive diagnostic imaging equipment in their offices anytime soon.

Gov. Joe Manchin has rejected a state Health Care Authority-approved plan to let physician offices buy and install CT scanners, saying the proposal didn’t ensure that doctors would accept low-income patients unable to pay for digital X-ray services.

“He wanted to make sure that everyone who has these operates on a level playing field,’’ said Manchin spokeswoman Lara Ramsburg. “Otherwise, you’re giving an unfair advantage to one group over the other.’’

Hospitals are required to provide CT scanning services to all patients, including those without insurance and those covered by Medicaid.

“If the governor is sending this back to the authority to look at Medicaid, the uninsured and underinsured, that’s something that will be beneficial to patients,” said Joe Letnaunchyn, president of the West Virginia Hospital Association. “This will start to address the issue of a level playing field. Hospitals are providing care 24/7 to all patients.”

. . .Hospital executives say the proposal to allow doctors to have CT scanners will siphon away business, costing them tens of millions of dollars a year. CT scanning is one of the few profitable services that hospitals provide.

Again the self-referrers bleat the same refrain:
Doctors argue that more imaging machines would save lives, allowing them to diagnose diseases earlier.

And make them more money, but I guess that doesn't sound as good to their patients and the public.

The tide is turning, folks.

Monday, December 03, 2007

Stark Not Happy With His Laws

There is a pretty good interview in Forbes with Congressman Fortney Pete Stark, who wrote the Stark laws about self-referral. He is disappointed that all he did was make doctors jump through the loophole in the law to keep self-referring.

The Congressman had his doubts at the time: "I didn't think there was such a big deal. So the doctors wanted to make some extra money..." But then a study in Florida showed how much these self-referral arrangements were being abused. Some doctors would send every patient in for an X-ray at facilities they owned.
While the law's intent was good, the law banning these businesses might have done more harm than good, he says now: "It gave every shyster and promoter a loophole." A whole industry of Stark-compliant businesses was born--not unlike the sector devoted to tax avoidance. Stark had to rewrite and clarify the laws in 1995, and there's still debate about it. Currently Congress is looking into regulating the use of imaging machines in doctors' offices and fighting over banning doctor-owned specialty hospitals. "We now have to keep rewriting the laws like the tax code," Stark says.

Some of the comments urge him to keep going and fix the problems. We can all only hope he does so.

Friday, November 16, 2007

How The ACC Sees It
...a matter of Spin

Click Image to animate

Image credit: www.lsus.edu/sc/math/rmabry/knots/2spin2.gif

While surfing the 'Net for an scrap of information, I stumbled upon an interesting page from the American College of Cardiology. Exerpted below are two pertinent paragraphs:


West Virginia Cardiologists Continue Battle for Freedom of Imaging

Ganpat G. Thakker, M.B.B.S., F.A.C.C., President, West Virginia Chapter of the American College of Cardiology, this week carried his campaign for freedom of cardiovascular imaging to the Charleston Gazette. In a letter to the editor Dr. Thakker pointed out that the Centers for Disease Control and Prevention reported last week that West Virginia citizens have the highest rate of cardiovascular disease in the United States. Cardiologists are dismayed that the West Virginia Legislature may vote to make it more difficult for patients to obtain needed cardiovascular services from their physicians. SB 266 and HB 2652, currently before the Senate and House Judiciary Committees, would let the state decide whether a physician can purchase computed tomography (CT) equipment. Both committees are expected to vote on this legislation soon.


Maryland Cardiologists Support Amendments to Self-Referral Law

Roger Leonard, M.D., F.A.C.C., President, Maryland Chapter of the American College of Cardiology, presented a statement this week to the Maryland House of Delegates Health and Government Operations Committee supporting HB 849. That bill would amend the state's restrictive self-referral law by removing MR, CT and radiation therapy services from the in-office ancillary exception for group practices in rural areas. Orthopaedic surgery is expected to support the bill while radiology's strong opposition is anticipated. In his statement Dr. Leonard argued that both the growth of imaging technology and patient access to improved techniques were unforeseen when the General Assembly passed the Maryland Self-Referral Law in 1993. Cardiac MR and CT have now become central to the safe and effective diagnosis and treatment of heart disease.

"Cardiologists are dismayed that the West Virginia Legislature may vote to make it more difficult for patients to obtain needed cardiovascular services from their physicians." Gee, that sounds an awful lot like the arguments AMIC puts forth to convince Congress of the need to amend DRA-2005. Listen to this quote from the debate in the West Virginia Lesislature over SB 266:
Senator Evan Jenkins attempted to amend the rule again by deleting the entire section prohibiting physician to physician referral. He argued strongly that a vote against his amendment would be a vote in favor of bigger government intrusion into the private practice of medicine, negatively impact access to patient care, negatively impact patient convenience and pose higher costs to patients by restricting competition.
My, but this sounds really, really familiar, doesn't it? How can we use the same arguments, but hope to achieve different results?

Thursday, November 15, 2007

"Trying to Regulate Imaging Self-Referral is Like Playing Whack-A-Mole"

Dr. Bruce Hillman authored the article "Trying to Regulate Imaging Self-Referral is Like Playing Whack-A-Mole" in the August issue of the AJR. The piece actually reviews and comments on another article, "The Prevalence Of Physician Self-Referral Arrangements After Stark II: Evidence From Advanced Diagnostic Imaging" from the April 17, 2007 edition of Health Affairs, by Dr. Jean M. Mitchell, a professor of public policy at Georgetown University.

Dr. Mitchell undertakes an analysis of imaging self-referral by sifting through data from a "large insurer in California". Her conclusion:


Nearly 33 percent of providers who submitted bills for magnetic resonance imaging (MRI) scans, 22 percent of those who submitted bills for computed tomography (CT) scans, and 17 percent of those who submitted bills for positron-emission tomography (PET) scans were classified as “self-referral.” Among them, 61 percent of those who billed for MRI and 64 percent of those who billed for CT did not own the imaging equipment. Rather, they were involved in lease or payment-per-scan referral arrangements that might violate federal and state laws.

Dr. Mitchell conducts a scholarly analysis of the data to come to her conclusions, and I won't try to reproduce it here. What is quite interesting, however, is the commentary to her article published on the HealthAffairs website. None of the letters were complementary, and one from a neurologist who self-refers was outright contrary:

I believe this article takes a simplistic, one-sided look at self-referral. Our private practice group has had MRI services since 1987, and we feel that we are saving health care costs. Two primary reasons: 1. Third-party insurers pay us much less than the local hospital system; 2. In-office MRI expedites diagnosis and reduces hospitalization rates. Abuses of the system should be curbed but not in a way that monopolizes services and prevent unique practice arrangements that foster excellent patient care.

Yeah, that old patient convenience and dead-granny argument. But saving the insurance companies money? Let's use an arbitrary figure and assume the outpatient charge is HALF of what a scan might cost in the hospital. (This I believe grossly overstates the discrepancy, but go with it.) So, if our self-referring friends order from 2-8 times what they would if they had to send the patients to the groady old stinky hospital, they aren't saving anyone anything at all.

More amusing is a comment from none other than Tim Trysla, "Counsel, Access to Medical Imaging Coalition." That would be the head of AMIC, folks, our ACR-sponsored lobby to help the self-referrers maintain their profits. (OK, I'll be fair and note that AMIC was supposed to help radiologists with outpatient imaging centers, too, but when you lie down with dogs, you get up with dog-hair in your mouth as well as fleas.) Here is Mr. Trysla's eLetter:

We have reviewed the article in Health Affairs on equipment leasing and are hopeful that the author will release the underlying study data so that her peers can replicate her analysis. Since its inception, the Access to Medical Imaging Coalition (AMIC) has worked with policymakers with the goal of ensuring appropriate utilization of medical imaging services. Unfortunately, the Health Affairs article does not offer any data on the appropriateness of the imaging procedures it analyzes -- which is the key to crafting responsible and sustainable policies on access to medical imaging services.

Without having access to the author's data, it is impossible to know if the conclusions she has drawn are reflective of the facts. However, if the arrangements described in the Health Affairs article are in violation of federal or state law, those violations of the law should be prosecuted.

AMIC looks forward to continuing to work with the Congress to enact a reasonable Medicare imaging policy that preserves and strengthens beneficiary access to the right imaging procedure at the right time.

Gee, if he applied any more spin to the situation, he would have the worst case of vertigo in the room. Note the usual political tactic of trying to discredit Dr. Mitchell's data. I'm not sure what data Tim feels is missing here. Oh, yes, the appropriateness data. Well, you know, that is really the crux of the entire self-referral debate, isn't it? Every patient that makes it through the door of a specialist, say a neurologist, has some symptom related to that specialty, such as the neurological system in this example. Therefore, a head CT could be considered appropriate for every last one of them. So, why does the data (from this and other sources) show an increase in the number of scans ordered when the doc can profit from it? Are those in a non-self-referring situation neglecting their patients, or is the system being abused? I guess it is appropriate for a bank-robber to ply his trade at banks, since that is where the money is. Every scan can be justified on an individual basis, and I'm sure Tim knows that. But when you have a massive shift in ordering behavior, something is very wrong.

Dr. Hillman furthers the argument, and even notes that his own research prompted a "change in the opinion of the American Medical Association Council on Ethics and Judicial Affairs (AMA CEJA) on physician conflict of interest and self-referral arrangements":

Physicians are free to enter lawful contractual relationships, including the acquisition of ownership interests in health facilities, products, or equipment. However, when physicians refer patients to facilities in which they have an ownership interest, a potential conflict of interest exists. In general, physicians should not refer patients to a health care facility which is outside their office practice and at which they do not directly provide care or service when they have an investment interest in that facility. The requirement that the physician directly provide the care or services should be interpreted as commonly understood. The physician needs to have personal involvement with the provision of care on site.


Personal involvement by a self-referring clinician with an on-site scanner? Yeah, right. I've never seen that happen, and neither has anyone else in this venue. You would think this closes the book, but of course it does not. Stark II was supposed to keep this stuff at bay, but it didn't. Hillman notes:


The in-office exception to the Stark II regulations and state laws, on which the arrangements described by Mitchell are based, conveys the right of physicians to maintain imaging capabilities—expected at the time of the bill’s passage to be largely plain X-ray and sonography—in their office practices. While hard to rationalize even then, given the research results, the exception recognized the political reality of how difficult it would be to pass the legislation if the law did not contain this exemption.

It would have made no sense to remove X-ray and U/S from clinicians' offices, because in most cases, those clinicians are actually reading and using those studies themselves, in other words, they are directly involved. Just like the AMA suggests. But because scanners have become cheaper and easier to place in an office setting,

Equipment manufacturers have taken advantage of these trends to market high-tech imaging devices to physicians on the basis of their projected financial return.

In fact, the acquisition of high-tech imaging capabilities has become the favored approach of nonradiologists’ practices to replace lost revenue from declining reimbursement for their traditional services [6]. In pretty much all regions of the United States, physicians are becoming more entrepreneurial, even to the point of ceasing to provide poorly reimbursed traditional services in favor of higher-paying services such as imaging. Many are outsourcing interpretations to radiologists—at lower rates than they are receiving from insurers—and making a profit on the professional fees as well. Elevated technical fees for imaging are promoting this activity and facilitating the kinds of lease-by-the hour and “pay-per-click” arrangements described by Mitchell, which are in direct conflict with the AMA opinion detailed above and, as Mitchell notes, quite possibly with existing anti-self-referral legislation.

But, but, but....it's for my patients' convenience! Granny will die if she can't get scanned on my in-office money printing press, I mean CT scanner!


. . .such arrangements cannot be rationalized on the basis of quality of care, convenience, access to care, or any of the other explanations commonly offered by the apologists for self-referral. It’s about the money and, if we accept that physicians are susceptible to financial incentives, in conflict with yet another AMA CEJA opinion addressing conflict of interest:

"Under no circumstances may physicians place their own financial interests above the welfare of their patients. The primary objective of the medical profession is to render service to humanity; reward or financial gain is a subordinate consideration. For a physician to unnecessarily hospitalize a patient, prescribe a drug, or conduct diagnostic tests for the physician’s financial benefit is unethical. If a conflict develops between the physician’s financial interest and the physician’s responsibilities to the patient, the conflict must be resolved to the patient’s benefit [7].


Sadly, Hillman ends on a disheartening note:
Given Mitchell’s [1] demonstration of the susceptibility to self-referring physicians to placing their own financial interests above patients’ health interests, it’s hard to be sanguine about the prospects for further regulation improving on the situation. As a sympathetic health economist once said to me, “Finding ways around regulation is the American national past-time” (Albert Williams, PhD, The RAND Corporation, personal communication, 1985). Closing the Stark II in-office exception is a noble regulatory goal, however, we must recognize that there are limitations to what regulatory actions can accomplish. History tells us that even if a Stark III were to pass Congress, there almost surely will be adverse and unintended consequences.

Hence, the Whack-A-Mole analogy. The ugly little critter just keeps popping up somewhere else. In other words, if we staunch the financial hemorrhaging from imaging self-referral, those who are willing to suspend their morals enough to participate will find some other way to pillage the system. No doubt that is true. However, to carry the analogy a bit further, this mole needs to be whacked with a really big hammer, and really hard. There needs to be prosecution, and punishment, with fines, revocation of licenses, and even jail-time. But of course that won't happen, because the practice is so wide-spread, and there is so much money involved. We are seeing more litigation of sham leasing arrangements, as noted in this blurb from the AMA, but there is a long way to go. A very long way.

The worst part of this whole fiasco is that the patients have become pawns in a big financial game. They trust their clinicians, which is as it should be, and they hang on every word they are told. They truly believe it when they are told that they need a scan, and that it is best if they have it right here in the office, which is after all so very convenient. I have heard patients request to have their scans done at the hospital, and be told that their doctor "would be mad" if they did so. This is a complete abuse of the power a physician has over his patient, and if my own position wasn't so precarious in all this, I would have brought the gentleman in question before the medical board.

Because of the wording of Stark II, many clinicians act as if it is their God-given right to buy a surplus East German CT and run it until the rotor melts, and that radiologists should be ever-so-grateful to read the blurry scans produced in this manner. What we are fighting is the mentality of entitlement, and that is something that seems to be drilled into four-year-olds and physicians in this country with equal vigor. I haven't a clue as to the solution. Except perhaps a bigger whacking hammer.

Tuesday, October 16, 2007

From the "Duh!" Department
...Study finds high utilization rate on scanners owned by self-referring physicians

Image courtesy of http://www.tomgpalmer.com

Diagnostic Imaging magazine online today reviewed this article from the upcoming issue of Radiology. (The link will work if only if you already have online access to the Grey Journal.)

To make a long story and article short, the team from the Institute of Technology Assessment at Massachusetts General Hospital "analyzed more than 526 million claims filed between 1999 and 2003 with an employer-based health insurance plan having about four million members." Dr. G. Scott Gazelle, lead author, took a slightly different approach than some other researchers in this field:
We chose to look at same-specialty referral instead of just self-referral because "self-referral" may represent referral to one's partners or colleagues. This broader definition may have resulted in the inclusion of some physicians with no financial or other relationship with the referring physician and may thus have reduced the magnitude of the observed increase in utilization (ie, if same-specialty–referring physicians without financial relationships did not demonstrate increased utilization of diagnostic imaging, their inclusion would have diluted the effect). Compared with Hillman (4) and Hillman et al (5), who defined self-referring physicians as individuals who charged at least once for an imaging procedure, we categorized referring physicians on the basis of their entire referral history for the condition of concern. Same-specialty referrers must have always referred patients to themselves or to others in the same specialty. Finally, our logistic regression analysis, which controlled for patient age and comorbidity, may provide a more accurate estimate of the effect of same-specialty referral on the utilization of diagnostic imaging procedures.
The bottom line, from DI's review:

The results indicate that physicians who refer their patients to themselves or to others of the same specialty for imaging use imaging 1.12 to 2.29 times more often than physicians who refer their patients to radiologists for imaging.

The study also found that patient age and comorbidity do not explain the increased frequency for self-referred imaging. After controlling the data set for patient age and comorbidity, imaging frequency was 1.196 to 3.228 times greater for the self-referred patients.

The numbers are somewhat lower than those Drs. David Levin and Bruce Hillman, and others have found over the years, perhaps due to the methodology of this particular paper.

Levin criticized the study design for focusing only on the professional component of insurance claims, a tactic he believes misses "carloads" of self-referred cases.

"The numbers in this study are impressive enough on their own, but they significantly underestimate the magnitude of the problem," Levin said. "Policymakers have to realize that if we continue to allow self-referral, costs will skyrocket."

But they already have, Dr. Levin, they already have.

A companion piece in today's DIMAG.com notes another "Duh":

Self-referring physicians are among the first casualties of reductions in Medicare technical payments from the new 2005 Deficit Reduction Act rules implemented in January. Some nonradiologists are shutting down their self-referred imaging businesses, according to Dr. Harvey L. Neiman, executive director of the American College of Radiology.
Neiman spoke Oct. 25 at the 2007 Economics of Diagnostic Imaging National Symposium in Arlington, VA. . .

Estimates on Medicare's cost-savings from the DRA cuts vary from $1.4 billion in first year to as much as $13 billion over a three-year period.

While the DRA cuts were probably not designed to limit self-referral per se, they will have that effect, at least in some cases.

I smell a schism within the ACR. Half of the ACR is rabidly trying to overturn the imaging cuts of DRA, and they don't mention self-referral in polite company so as not to offend their "friends" within AMIC. But here, we have Dr. Neiman speaking very publically about how DRA is helping to curb self-referral. Hmmmmmmmmm. Maybe if we all worked together on this, we might accomplish something. Ya think?